Celebrity bartender, Braidey becomes House of Angostura ambassador


Celebrated bartender, Braide Ifeanyi, popularly known as Braidey, has been named the new House of Angostura Nigeria brand ambassador. Braidey joins the pantheon of famous Angostura faces and takes his place among a diverse and accomplished group of renowned bartenders across the world.

Braidey said that the decision to join the brand was based on its heritage and identity, and the genuine value that the brand adds to the bartending community and Nigeria at large. He would be joining as the second Brand Ambassador in Nigeria taking over the reins from Frank Udeh.

Braidey has participated in top bartending competitions such as the Barman CV. He is currently Nigeria’s only World Flair Association Orange Level Holder.

Speaking on his plans for the brand, Braidey said he would be coming in with industry experience coupled with his ideas to contribute towards improving the perception of the bartending community in the country. He also mentioned the Angostura ‘Bar Crawl’ initiative where he would be visiting bars around the country and training them on how to better their craft and positioning in the community.

He lauded the brand on its contribution to the growth of the bartending community with the initiative of bartenders as ambassadors.

“We have always wanted brands to recognise the importance and efforts of bartenders in the wines and spirit industry.”

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